The design process for the logo focused on capturing the essence of innovation, cognition, and connection through a clean and modern aesthetic. The semicircular symbol was inspired by the structure of a brain, with wavy lines representing neural activity, thought patterns, or waves of innovation. A gradient blue color palette was chosen to evoke trust, intelligence, and calmness while maintaining a professional and approachable look. Bold, sans-serif typography was used to ensure clarity and modernity, aligning with the brand’s forward-thinking identity. The final design went through several iterations to achieve balance, simplicity, and adaptability, creating a logo that effectively represents the brand’s core values and is versatile for various uses.