LOA
The sea scooter rental business “Lokahi Ocean Adventures” needed a logo. They wanted the logo to feel fun and bright all while not using stereotypical imagery that is commonly used when making logos or illustrations for tropical brands.
National Fish
The logo for Lokahi Ocean Adventures was thoughtfully crafted to embody both the adventurous spirit of the ocean and a subtle nod to Hawaiian culture. The bold, geometric letters spelling “Lokahi” are arranged to create the shape of a fish, representing the company’s connection to the sea. Upon closer inspection, this fish shape resembles the silhouette of Hawaii’s state fish, the humuhumunukunukuapuaʻa, which is known for its distinctive, angular body and unique shape. This adds a layer of cultural significance to the logo, paying homage to Hawaiian heritage and the ocean ecosystem Lokahi aims to protect and explore. The blue-green color further emphasizes the connection to the ocean, making this logo a powerful symbol of unity, adventure, and respect for Hawaii’s natural wonders.
Diving Suit
The logo for Lokahi Ocean Adventures was designed to reflect the adventurous and immersive nature of ocean exploration. Inspired by a vintage diving helmet, the main shape symbolizes deep-sea exploration and the thrill of diving into the unknown. The word “Lokahi,” stylized in bold, angular letters within the helmet, emphasizes unity and resilience, echoing the company’s mission to bring people together through oceanic adventures. The circular globe-like design on the helmet’s faceplate represents global connection and exploration. The vibrant blue-green color enhances the oceanic theme, capturing the essence of underwater excitement and discovery.
